Brand
Implementation
Brand Launch
Strategy & Implementation
Brand implementation is the physical expression of your brand identity and pending on the industry, it can be referred to as brand deployment, brand rollout or brand launch.
Pending on the size of your organization you can be looking at hundreds of branded assets to transition during a brand change. The most common categories are exterior and interior signage, fleet, equipment, corporate and marketing communications, forms and papers, uniforms, and ID cards. So as you can imagine, consistency is key!
Did you know that...
80% of attention and focus is on the brand strategy, brand identity development, creative and supporting campaigns. However, because the conversion of branded assets represents the majority of the transition budget, brand implementation is arguably just as important.
On Average, most companies change their brand identity once every 15-20 years. For branded assets like signage, this is a once in 20 to 30-year opportunity to be consistent.
The nature of a brand change entails tens of thousands of internal employee hours. Not knowing what to do can be costly to the rebranding company and the new brand strategy.
During brand implementation, two out of five procurement departments conduct requests for information or proposals without knowing what vendors are better suited for the company's needs. Each company is unique. So are the vendors.
Where we can help in your process
Brand implementation should be part of any brand identity strategy from the beginning.
If you think of the budget, the time and the personnel needed to successfully deploy a brand transition, expert advice can be exactly what you need to succeed!
Our projects are successful because we focus on providing tailor-made solutions to our clients led by expert consultants in your field or industry.
We value quality and safety. With this principle in mind, we utilize advanced technology allowing our clients to see and obtain what no one else can offer:
Some of the components of our work include:
Branded asset audit and identification
Budget estimations (TCO) and analysis (OpEx/CapEx)
Scenario planning
Site surveys
Standards/guidelines validation and creation
Vendor management
RFP elaboration and management
Transition plans
System design (Sign Concepts, Guidelines, Standards, Technical Specifications)
Roll-out program management
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